Lift.xyz, Inc. (“Lift,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (https://lift.xyz), use our digital platforms (like LiftOS or BRAND+), or engage with our marketing and analytics services.

1. Who We Are

Lift.xyz is a performance branding company based in Florida. We combine data, creative, and technology to help clients grow their brands. In doing so, we handle information from visitors, clients, and sometimes their customers.

Depending on the situation, Lift may act as:

• a Data Controller — when we collect and process information for our own business (e.g., website visitors, prospects).
• a Data Processor — when we process information on behalf of our clients (e.g., analytics, campaign data, CRM enrichment).

2. Information We Collect

We collect the following types of information:

a. Information You Provide Directly

• Contact details (name, email, phone, company) when you fill out forms, request demos, or subscribe to newsletters.
• Business information shared during discovery calls, proposals, or onboarding.
• Account login information if you use our platforms or dashboards.

a. Information You Provide Directly

• IP address, browser type, and device data.
• Usage and interaction data through cookies, analytics, and pixels.
• Website performance data and page interactions.

We use cookies, tags, and tracking pixels from Google, Meta, and LinkedIn to understand website usage and improve campaigns.

c. Client and Platform Data

When providing marketing or analytics services, we may process customer or campaign data that our clients share with us. This data is used only for contracted services and handled securely.

3. How We Use Your Information

We use collected information to:

• Communicate with you about our services or inquiries.
• Provide access to our platforms and analytics tools.
• Improve website performance and user experience.
• (4) you are not under the age of 13;
• Analyze campaign and marketing performance.
• Send relevant content, updates, or offers (if you’ve opted in).
• Comply with legal obligations and protect our rights.

4. Legal Bases for Processing (GDPR)

We process personal data under the following legal bases:

• Consent (for newsletters, cookies, etc.)
• Contract performance (to deliver agreed services)
• Legitimate interest (to improve our marketing or platform functionality)
• Legal obligation (when required by law)

5. How We Share Information

We may share data with:

• Technology partners such as Google, Meta, LinkedIn, Reddit, and others
• Service providers who host, secure, or support our infrastructure.
• Clients, if you are part of a campaign where they are the data controller.
• Authorities or regulators, when required by law or for security reasons.

We never sell your data.

6. International Data Transfers

We may transfer data to partners or servers located outside your country (e.g., to the United States). When we do, we use recognized safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms under GDPR.

7. Data Retention

We keep your personal data only as long as necessary:

• Website and lead form data: up to 36 months.
• Client and analytics data: per contractual agreement.
• Marketing communications: until you unsubscribe.

You can request deletion at any time (see Section 9)

8. Your Rights

Depending on where you live, you may have the right to:

• Access a copy of your personal data.
• Correct inaccurate or outdated information.
• Request deletion (“right to be forgotten”).
• Restrict or object to processing.
• Request data portability (for GDPR).
• Opt out of sale or sharing (for CCPA/CPRA).

To exercise your rights, contact: privacy@lift.xyz

9. Data Security

We use secure servers, encryption, and restricted access protocols to protect your data. We also ensure our partners follow equivalent data protection standards.

10. Cookies and Tracking

Our website uses cookies to improve functionality and measure performance. You can manage cookies through your browser settings or opt-out via cookie banners when first visiting our site.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices or content.

12. Updates to This Policy

We may update this Privacy Policy occasionally to reflect new laws or services. Revisions will be posted here with a new effective date.

CONTACT US

If you have questions about this Privacy Policy or your data, contact us at:

1. Lift.xyz, Inc.
2. Email: privacy@lift.xyz
3. Location: Florida, USA